Before we spend a dollar of yours.
- Your site loads fast on a phone and every page has one clear next step
- Calls and forms are tracked, and leads land in your CRM
- Someone answers new leads fast during business hours
- You can tell us which leads booked and which became paying work
- An ad budget of at least $1,500/mo, paid straight to the platform
Want these in place first? Start with the website.
A cheap lead that never books is the most expensive lead you'll buy.
We report the whole chain, not just cost per lead.
- Lead
- Booked
- Showed
- Won
- Job value
- Where the work is
| Industry | What we track after the lead |
|---|---|
| Home services | Estimates booked, estimates sat, jobs closed, average job, ZIP |
| Accounting | Consults booked, engagements signed, monthly fee |
| Pest control | Inspections booked, plans sold, plan value |
| Travel | Inquiries, deposits, full bookings, revenue by trip |
Here's the price. On the page.
The full engine installed and run for you, plus a monthly owner coaching call. Ad spend separate.
At our all-time painting cost per lead of $58.23, $2,500 of monthly ad spend has averaged about 43 leads a month across client accounts. Your market and offer set yours.
Want to run it yourself with a coach in your corner? Coaching-Led, $597/mo. Month to month. See Coaching-Led.
Office process eating your week? Add Ops Recon.
The Growth Engine and Premium: 3-month minimum, then month to month · Ad spend paid by you, direct to the platform · You own the ad accounts
The channels.
Google Ads
Shows you to people searching for your service right now.
Local Services Ads
Google's pay-per-lead ads, where your category and area qualify.
Meta
Reaches people before they search. Works best with a clear offer and real photos.
Numbers from real client accounts.
Results from our clients' accounts. Your numbers depend on your market, your offer and how fast your team follows up.
Questions
- How much should I spend on ads?
- It depends on your market and your job value. We work it out from your numbers on the first call.
- Do you guarantee leads?
- No. We commit to the work, and we report the results plainly, good or bad.
- Why a 3-month minimum?
- Month one is setup and learning. Good decisions need a few weeks of data. The Growth Engine and Premium both have a 3-month minimum, then month to month.
- Do I keep my ad accounts if I leave?
- Yes. They're in your name from day one.
- Can I start with ads and no new website?
- If your current site passes the checklist above, yes. If not, we'll tell you what to fix first.
Painting contractor? See the painter page.