Ivan's Pro Painting
PaintingLaunched 28 July 2026
6 service pages · 6 service-area pages · 10 combined suburb and service pages · 14 answer guides · Warranty page
- 42 pages in total, every one indexed by Google
- The answer guides are built from the questions homeowners ask before they hire
- 200 question-and-answer pairs in structured data, across 37 pages
- The contractor's state license, rating and hours marked up as verifiable data on every page
- 11 search and AI crawlers named and allowed, plus a plain-language llms.txt summary
- Real job photos from the client's own projects, on the matching suburb pages
- A written 2, 5 and 10-year workmanship guarantee with its own terms page
Organic search visits doubled in 30 days.
| Website traffic | Before | After | Change |
|---|---|---|---|
| Organic search visits | 35 | 74 | +111.43% |
| Engaged organic visits | 22 | 48 | +118.18% |
| Time on site from Google | 32 sec | 1 min 11 sec | +121.52% |
| All website visits | 262 | 402 | +53.44% |
The rebuilt site went live on 28 July 2026. Blue bars are the months after launch. Sep 2026 is excluded because the month was still running when this was pulled.
Google rankings climbed.
| Search position | Before | After | Change |
|---|---|---|---|
| Average Google position | 19.4 | 11.1 | up 8 spots |
| Weekly average position | 26.8 | 11.0 | in four weeks |
A lower number is better, so a shorter bar is a better week. Position 11 means the site shows up around the bottom of page one on average.
Page one, in the service area.
- exterior painting1.6
- interior painting4.2
- kitchen cabinet painter5.5
- interior painters near me6.7
- asbestos popcorn ceiling removal cost6.9
- hoa painting services in los angeles county7.1
- popcorn ceiling removal cost8.2
- who specializes in historic home exterior painting and color-matching in pasadena?8.3
Average position over the 28 days to Sep 14, 2026, for searches in the service area. An average of 1.6 is not the same as ranking first.
AI assistants started sending visitors.
From Oct 2025 to Jul 27, 2026, before launch, AI tools sent the site 2 visits. Since launch, ChatGPT, Perplexity and Gemini have sent 7, and 5 of those landed in a single week. Three of the Perplexity visitors stayed on the site for 37 min, 33 min, 19 min.
These are real referral visits in Google Analytics, not citation counts. We have no citation data for this site, and we will not estimate one. The numbers are small because this is early.
What we do on it now.
- Finding the questions homeowners are actually searching, and answering the ones that apply
- Expanding the service area and the suburb pages
Three years ago, I was more on tools. Right now, I can choose if I want to be on tools or no.
Adam was really helpful from the moment we started working together. When I started with him I wasn't doing much. You won't see progress overnight. Keep at it and you'll see it.
Straight from the accounts.
Unedited screens from the client's own Google Analytics and Search Console, and from the assistants themselves. Every one carries the account, the report and the date window it came from, so you can check it against the numbers above. Nothing is drawn on them.
402 sessions against 262, up 53.44%
Total visits across two matched 30-day windows, the second one a month after the new site went live. Engaged sessions went 123 to 172 and average engagement time 25s to 55s over the same pair of windows.
Google Analytics 4, Ivans Pro Painting Website, Traffic acquisition. Aug 18 to Sep 16, 2026 compared with Jun 28 to Jul 27, 2026. Total row.
Organic search 35 to 74 sessions
Every channel, both windows, nothing hidden. Organic search went 35 to 74 sessions with engaged sessions 22 to 48 and time on page 32s to 1m 11s. The AI Assistant row is 5 sessions against 1 at 5m 06s a session: small numbers, and that is the point, because the channel barely existed before. Organic Social is down and it is left in the frame.
Google Analytics 4, Ivans Pro Painting Website, Traffic acquisition by session primary channel group. Aug 18 to Sep 16, 2026 compared with Jun 28 to Jul 27, 2026. Cropped at the bottom edge only, to take an OS taskbar out of frame.
Listed first, and cited
ChatGPT, logged out, asked which LA County painters publish a written workmanship warranty. The client is the first row of the table and one of the two the answer says to investigate first, with the warranty page cited.
ChatGPT, logged out session, captured Sep 2026. The answer is unedited.
Cited by name in a researched answer
Perplexity on “Who specializes in historic home exterior painting and color-matching in Pasadena?”. The client is in the specialist table, cited to the site, with the detail the answer engine pages were written to carry.
Perplexity, captured Sep 2026. The prompt is visible in the image.
Named in Google's own AI answer
Google AI Mode on “Who is the best painting contractor in San Gabriel, CA?”. The client is the second contractor listed, with the licence number pulled through into the sources panel.
Google Search, AI Mode, captured Sep 2026. The prompt is visible in the image.
Four engines, same question, same client
Gemini on the same historic-Pasadena question, listing the client among five specialists with a link through to the site. Four different assistants, four different answers, and none of them was asked about the client by name.
Google Gemini, captured Sep 2026. The prompt is visible in the image.
8.92K impressions in the first three months
Impressions across the three months since the site went live on Jul 28. Average position sits at 16.8 and drifts down the chart as the site starts showing for more terms, which is what happens when the page count goes up.
Google Search Console, ivanspropainting.com, Performance, last 3 months to Sep 14, 2026.
42 indexed, 0 not indexed
Every page Google was given is in the index, with no reasons listed against the not-indexed count. A page that is not indexed cannot be found, cited or answered from.
Google Search Console, ivanspropainting.com, Page indexing, to Sep 14, 2026.
Figures from the client's own Google Analytics 4 and Google Search Console accounts, published with permission. Traffic compares Jun 28 to Jul 27, 2026 against Aug 18 to Sep 16, 2026. Search position compares Aug 1 to 31, 2026 against Sep 1 to 14, 2026. Your numbers depend on your market, your offer and how fast your team follows up.
The build.
